IdeaNova’s New Content Security Solution and Other Industry News
Before we get started on IdeaNova’s new content security solution for aircraft entertainment data we should tell our readers that as inflight entertainment content is getting to be higher quality, as you might guess, movie providers are getting more concerned about hacking and content copying because they have a lot invested in it. Thus, the value of secured DRM is a bigger deal, and security solutions are what will provide travelers with newly released content. So, along came IdeaNova and their solutions.
The above IFExpress rectangle is the graphic that accompanies IdeaNova’s press release (IdeaNova Technologies, Inc) for their new hardware secured server platform. We thought our readers might be interested in seeing a bit more about the company as you will see and hear more about them in the coming months. We asked their industry advisor, Rich Salter (who many of you know), and he helped us with understanding the next generation of software-based entertainment security. First, we wanted a bit more information for our readers and the company told us: “With new requirements put in place by studios for onboard DRM license servers, IdeaNova, a leader in Inflight Entertainment (IFE) and secure streaming, announced it is the first to implement these procedures with the launch of its Hardware Secured Server Platform. The new Secure DRM Server, which expands the integrity for all high-quality streaming security needs, can generate DRM licenses for video on demand or live streaming content.”
When we set out to explain this new ‘system security feature’ we contacted IdeaNova and asked a few questions. Rich Salter told IFExpress: “Those of you who have been at recent APEX TECH conferences may recall that Juraj Siska (IdeaNova’s CEO) and Phil Watson (Panasonic) have been reporting on their efforts to update our APEX document 0415 to add security provisions for premium content (e.g., HD and early window). IdeaNova is one of the very few companies in our IFE space that really understands the inner-workings of cloud content preparation (encoding/encryption/packaging content in the cloud), DRM license servers and onboard servers to stream the encrypted content to passengers, and secure video players (to decrypt the content and display it at the seat). The few companies that really understand this are key to all of us continuing to get HD and early window content at the seat. I originally met Juraj (IdeaNova) a couple years ago at a TECH conference. Then, I was referred to him again when I called a major DRM provider to get a referral to a consultant to help my previous company out of a DRM player jam (he fixed our DRM SW problem in about a week!)” Rich went on: “IdeaNova is HQ’d in Naperville, Illinois (just west of the windy city of Chicago), and they have employees around the world doing SW development. CEO Juraj Siska, (a recent IFEC BUZZ speaker) and CTO Janne Pelkonen and their SW team are experts at processing content for IFE in the cloud and providing onboard servers and players to keep early window content secure (i.e., keeping the studios happy and airlines happy in streaming content to passengers’ devices).”
We asked a few more questions and the company responded:
1. Why was the security software developed?
IdeaNova: “The new server is more secure. It provides security that studios are asking for. This is especially the case for content that falls into the category of ‘early window content’ or ‘higher quality content’.”
2. How it was developed?
IdeaNova: “It was developed internally by our engineers by redesigning our Inplay License Servers from scratch. When we learned that these new requirements were requested by studios and likely to be approved by APEX, we started with the development. The process was not simple, as we were learning new technology and had to deploy our software on platforms we were not familiar with up to that point.”
3. How about a little history of the company and its founder for our readers?
IdeaNova: “The company has a decade of history of building secure streaming systems (IFE) for aviation. Both Juraj Siska and Janne Pelkonen have several decades of experience in IT consulting.“
4. Well then, can you tell our readers what the content industry is saying about the design?
IdeaNova: “We are reviewing this solution with the studios and IFE vendors. Some of the IFE vendors are excited about this implementation and complemented us on the speed of deployment (we are the first in the industry) and ability to migrate it easily from the prior versions of our software.”
Juraj added: “Hardware secured” server means that DRM cryptographic operations and certain security functions are executed in special hardware, which is separate from the main processing unit, making it harder to compromise and almost impossible to replicate for malicious purposes. This is unlike traditional software implementations where software is much easier to copy.”
We then asked Rich what pieces of hardware and software IdeaNova provided, and he told IFExpress: “One clarification: the hardware chip on the motherboard is not IdeaNova’s chip; rather, it is an industry standardized chip. IdeaNova is the first to implement the chip’s use in the IFE market, as the studios are specifying that it be used for their latest HD and even higher quality content.
Trusted Platform Module (TPM, also known as ISO/IEC 11889) is an international standard for a secure cryptoprocessor, a dedicated microcontroller designed to secure hardware through integrated cryptographic keys. Stay Tuned on this one!
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